Field notes
Ideas for a more useful analytics practice.
Practical observations on measurement, product behavior, and the conversations that turn evidence into action.
Build an event plan that survives the launch
A durable tracking plan begins with decisions and definitions, not a long inventory of clicks.
Read the note →What a retention average is hiding
One retention curve can conceal distinct customer contexts, acquisition promises, and product experiences.
Read the note →Turn the metric review into a decision meeting
A useful review creates shared interpretation, explicit choices, and owners—not a tour of every chart.
Read the note →